Mr. Favreau, or Favs, as everyone calls him, leads a team of two other young speechwriters: 26-year-old Adam Frankel, who worked with John F. Kennedy's adviser and speechwriter Theodore C. Sorensen on his memoirs, and Ben Rhodes, who, at 30, calls himself the "elder statesman" of the group and who helped write the Iraq Study Group report as an assistant to Lee H. Hamilton.

Together they are working for a politician who is known for his speaking ability.

"Barack trusts him," said David Axelrod, Mr. Obama's chief campaign strategist. "And Barack doesn't trust too many folks with that — the notion of surrendering that much authority over his own words."

Mr. Favreau had risen to a job as a speechwriter on the Kerry campaign, but by then was unemployed. He was, he said, "broke, taking advantage of all the happy-hour specials I could find in Washington."

Robert Gibbs, Mr. Obama's communications director, had known Mr. Favreau during the Kerry campaign, and recommended him as a writer.

The trick of speechwriting, if you will, is making the client say your brilliant words while somehow managing to make it sound as though they issued straight from their own soul," said the writer Christopher Buckley, who was a speechwriter for the first President Bush. "Imagine putting the words 'Ask not what your country can do for you' into the mouth of Ron Paul, and you can see the problem."

Many Democratic candidates have attempted to evoke both John and Robert Kennedy, but Senator Obama seems to have had more success than most. It helps that Mr. Obama seems to have the élan that John Kennedy had, not to mention a photogenic family.

For his inspiration, Mr. Favreau said, "I actually read a lot of Bobby" Kennedy.

"I see shades of J.F.K., R.F.K.," he said, and then added, "King."

from the New York Times 'Fashion and Style' article January 20, 2008