A very close acquaintance had an alt metal/punk band that used a scatological phrase as their name--

They signed with a major label, and the marketing department came back and said, we can't get radio airplay for your name, we can't book you in major venues because they won't put the name on the marquee, and we can't advertise in mainstream media.

My friends said, "Don't tell us what to do, we're artists and you're just promoters." The answer was, "Well, we'd rather promote someone whose name we can print." And that was it.