"As we're on the subject, we should free Tom Bradley's name from an association he would have abhorred. After all, he practiced the sort of politics whose goal was to bring people together, not to play up their differences. He was the opposite of the "Us vs. Them" politics so often cited as demonstrating the Bradley effect.
I worked for Bradley in his 1973 mayoral campaign against Sam Yorty, the incumbent. Bradley was holding his own. But a key group, Jewish voters, was up for grabs. One Sunday, I drove Bradley to a banquet with a Jewish group. Walking in, I noticed many men wearing yarmulkes. I had one in my jacket and gave it to Bradley. He put it in his pocket.
When the event began, Yorty was called to the podium and given a yarmulke, which he put on. Then Bradley was called up. When offered a yarmulke, he said, "I have my own," reached into his pocket, took it out and put it on. The response? Laughter, applause, smiles. It sent a message not of pandering — "I am one of you" — but rather, "We are all in this together."
Bradley won the day and then the election. Over 20 years as mayor, he had the same effect on many diverse audiences. To me, that's the real Bradley effect. "