WSJ: 22 Oct 2008:

WSJ/NBC poll:

"The one candidate whose popularity has fallen is Gov. Palin. 38% see her positively, down from 44% two weeks ago; 47% see her negatively, up 10 points from the last poll. That's the highest negative rating of the four candidates. 55% of voters say Gov Palin is not qualified to be president if the need arises, up from 50% two weeks ago."

And on AOL:

Palin charged the state of Alaska for attendance of her children at functions to which they were not invited. Then she changed the expense accounts she submitted to reflect this charge.

This will not exactly help her "reformer image", to put it mildly.