"[...] Many of these, however, are sort of urban legends that grow up when people try to show how much cleverer they are than people who do marketing for a living. For example, the no va story is completely false, and is spread largely through marketing textbooks. In fact, the Nova did fine in both of its Spanish-speaking markets, Mexico and Venezuela. The mistake between "nova" and "no va" is one no Spanish speaker would make, for many reasons: [...]"