Back in the '60s, my mom and dad had a VW that was made in Germany. All the labels (this was before the days of digitized icons) were "auf Deutsch," of course. The windshield wipers were "der Drizzleflippen," the ignition was "der Puttersparken," ( I hope I didn't spell those wrong), but my favorite was the starter.
It simply said "Fahrt." (Pronounced just as we Americans would expect.)