"Professor Lyons, director of the transport research society at UWE, said the two characters illustrated the range of individual behaviour among the travelling public.
"Mr Spock is the archetype of logic - he wants to be in possession of all the facts so he can make the best possible decisions when taking a trip," he said.
"Homer Simpson, on the other hand, thinks that making trips is no big deal. As long as things work out he has many other things on his mind besides 'optimising' his travel."

From the same paper, which offers the stunning thought that people either manage the details of their travel carefully (Spock model) or carelessly (Simpson model). I agree this is hardly a conclusion woth anyone's salary.


A