Anybody here care to go look up what that paper *actually* said rather than what the tabloids reported it as saying?

I know all newspapers are garbage at reporting mathematics and physical science, since that's what I'm most familiar with. (No British paper ever reports a story involving basic chemistry without fucking up to such an extent that they'd fail any school exam aimed at 15-year-olds). I don't see why I should trust them to be any more accurate in reporting social science, particularly since they'll process everything to fit their ideology to a far greater extent.

I would bet that marketing executives in the travel industry know exactly how to make use of this piece of research.