Leeneia, you know, you are SO right there! And I bet we'd all balance our complexions and improve our checking weight accounts (bla bla etc.) quite nicely as a consequence of fulfilling some genuine 'soul impulses' for a change. Rather than obsessing over those things with which the advertisers wish to make us all terminally dissatisfied with ourselves and unhappy (and thus more likely to do all those things which perpetuate the cycle...) Good call.