I'm not following you JohnB. The typical price here in the UK, at the type of gig mentioned in the OP, is £10. And we've stayed at that for a long time, probably for reasons of convenience. (There may be a jump to £15 eventually, if CDs survive that long). Some people do sell for less or more, for various reasons, but £10 suits me, and people seem happy to pay it. (I have people buying 4 or 5 CDs sometimes, and a discount for multiples had never occurred to me before this thread).

For me, a standard figure of £8 would have to be a discount to encourage sales, and I was explaining that this doesn't really make sense, given the true cost of production, the low level of salary/income and the convenience/hassle factor.

Mutli-act gigs/festivals are a very different matter.

Here you're either selling on the hoof, as you dash out to the next gig, (so what other acts are charging is irrelevant - they're not in your shop) or you're selling at a separate stall set up by and manned by the organisers.

Now here, you DO need to look at what others are charging. If the going rate is £12 then I'd sell at that and give £2 to the stall holder for his or her work (or whatever we agree or is stipulated). They will have time and facilities to handle change and keep a record of sales - and that's what I'm paying them to do. If I bother.

Truth is I sell very few CDs at festival stalls. The urge to buy comes right after my set, while the emotions are still running high, and that's where I'll try to be selling. If I leave my CDs on a table in a tent on the far side of the site, among all the big names and old guards and 70s collectors vinyl I may not sell a single copy. And the guys who were desperate for a copy after my set have been washed out by the next brilliant act, so never go looking for my CDs half a mile away. I may even forget to go collect my returns!

Tom