it is easy to make an assumption,that because we all like this kind of music,that everyone who sees it on television[whatever their age] will like it.
this is not so.
our kind of music, like jazz is a minority taste .
and while it has not been promoted well,there is no guarantee that even if the music was promoted well,that it would be popular.
my argument is that The BBC awards are not the best way to promote the music . ,and not the best way to improve standards in the folk revival.