OK, partial 'fessing-up time to all those who seem so intrigued by the business - though I'm afaid it's nothing to set the Thames on fire.
It's a web service offering a secure, almost infinitely searchable virtual digital catalogue to companies who need to shift PR images around the world, with free image downloads to media end-users (newspapers, ad agencies etc). Er, that's it.
After 20 years as an on-the-road hack newspaperman, it's a weird transition, but I promised myself on my Psion (sad goon!) on my 40th birthday (and programmed it in a year ahead to remind me - even sadder goon!!) that I'd leave the lunatic business, which screws family life up like no other, and make the jump.
If it works, the family will be better off than we ever have been, and I might be able to own the tiles over my own head for the first time in 16 years. If it doesn't...no, sod it; it IS actually going to work. To use the jargon that infests the business world at the moment, it's a B2B with an established market - and someone seems to like it, because I've found fairy godmothers to incubate the business like Cinderalla never did.
Only problem is, what happens at midnight? Anyone want to buy a mouse!

GW PS: Apologies for what sem like a blatant bit of self-indulgent self promotion, but it's late and I've slid into the 'Cat for a breather. Just treat me like the loon in the corner talking to his cuffs...