I have mixed feelings...

On the minus side there is the risk that media producers could look at the awards as the be-all and end-all of everything folk, thus marginalising everything that is below the surface - not just on the professional circuit, but also the social circuit (including clubs, sessions, ritual, dance, etc.). - I did not see the awards so I dont know if there were nominations for best morris side, best dance band, etc.

On the plus, it could do some good if some of the unconverted majority decide to look deeper at what folk is all about and want to know more, and even participate.