I'm not sure you understand what the BBC is, Captain. For a start, it has a different legal structure to most broadcasters and a charter that prohibits the advertising you suggest. If it did accept paid advertisements, it would be extremely difficult to justify also having a licence fee, so you are essentially talking about disbanding the BBC as a broadcaster, at least in anything like its current form. But even if there was a way to square the circle, why should the advertising revenue end up subsiding folk? That sort of hypothecation does not happen with any of the other channels. And what makes you think it is the remit of the BBC to *promote* folk music or anything else?