"Because the genre is relatively small, the bulk of print reviews of folk music cds (however you choose to define folk music) will appear in the regional and local magazines where the reviewers are likely to be local club and concert goers rather than experienced journalists"

"by all means use good reviews to ones advantage,but dont believe them.,because most reveiwers ,have no idea"

I have been contributing the folk music column and folk album reviews for The Nottingham Evening Post for the last sixteen years; prior to that Roy Harris undertook this function for around ten years. Neither Roy or I would consider ourselves experienced journalists, however between us we must have in the region of 100 years active experience within the world of folk music to give us a vague grasp on what is happening out there.
As for using them to further a "career" I find the 200 words max allotted to reviews barely enough to describe the album in full never mind finding room to talk about myself.
What sort of feedback does You Tube provide for the artist? In my rather limited experience of using the facility I have found a lot of crass comments posted by people who clearly have no empathy at all with the type of music on view.