Sorry, Bobert- to attack me instead of the facts presented is ad hominem ( sorry about the spelling)

"An ad hominem argument, also known as argumentum ad hominem (Latin: "argument to the man", "argument against the man") consists of replying to an argument or factual claim by attacking or appealing to a characteristic or belief of the source making the argument or claim, rather than by addressing the substance of the argument or producing evidence against the claim.

The process of proving or disproving the claim is thereby subverted, and the argumentum ad hominem works to change the subject.

Ad hominem argument is most commonly used to refer specifically to the ad hominem abusive, or argumentum ad personam, which consists of criticizing or attacking the person who proposed the argument (personal attack) in an attempt to discredit the argument. It is also used when an opponent is unable to find fault with an argument, yet for various reasons, the opponent disagrees with it.

Other common subtypes of the ad hominem include the ad hominem circumstantial, or ad hominem circumstantiae, an attack which is directed at the circumstances or situation of the arguer; and the ad hominem tu quoque, which objects to an argument by characterizing the arguer as acting or arguing in accordance with the view that he is arguing against."




please note:

"It is also used when an opponent is unable to find fault with an argument, yet for various reasons, the opponent disagrees with it."


So it is working against your own side to indulge in it.