Knowing what to expect when you go in is called "branding." You know what the brand will have/do: Coca-Cola, McDonald's, Starbucks, etc. are pretty much the same around the world.

Awhile back the library world decided we needed "branding" so being of an odd turn of mind I thought branding was good idea. So I registered a brand for the Library (it's MPL connected, with a rocker, if you speak brand-speak), bought two irons and now we can brand cattle and horses on the left hip, sheep anywhere, and staff members on the left hip and right shoulder. Also, the kids love the temporary tattoos -- and we have a registered logo for US $85.00 AND the distinction of probably being the only public library in North America with our own brand.