"no, it has been leapt on by froots to get people to visit his site"

1. it hasn't been "leapt on". It's been linked to, just as it has been here

2. the parody doesn't "promote" anything, but if it could be said to be "promoting" anything, that thing would be mudcat

3. as there's no weblink from that parody to the fRoots website, it can't be said that linking to it it is a way to get anyone to visit the it, any more than posting a link to it here can be said to be a way of getting anyone to visit *this* website