Attracting students? Word of mouth, mostly. Students tell students, parents tell other parents, friends tell friends, teachers tell teachers, and they all tell each other. Referrals from respected members of the community has helped me too, like school teachers, lawyers, cops, business people. Gigging gets folks asking for lessons. A poster or two and some business cards at music shops. I don't have a website anymore, but I do use FaceBook extensively.

Peace, Mooh.