Any of the suites reviewed in the article should be perfectly suitable for anyone who isn't completely stupid about how, and where, (s)he trolls the 'net. Of course stupidity can be genetic, or from lack of education, or from plain old accidental bad luck.
Some of the suites have some "holes" in them, but mostly they're of the sort that can be accomodated by "behavioural modifications" on the part of the user or by easily available "supplements," or by a little tolerance for inconveniences.
In the early 80s, when I first got into using a computer some, most of the "malware" was "stupid tricks" that intellectual degenerates played on each other. When they got sufficiently frequent to be "annoying," I tried out a few "defenses" and ended up pretty much relying on Norton. (When Peter ran the company you could trust them without much watching.) I've used a couple of others since, but make no secret about using Norton Internet Security 2009 now - partly just from long-term "brand loyalty" and no real incentive to change, and partly because it was the first I found with a "3-machine license" for the same price as most were charging for one.
People in other parts of the world may benefit quite a lot from using a "home region" provider, since there are some distinct differences in "what goes around" that depend a little on where you live. Few here would recognize it, but some of the suites reviewed are "distinctly European" and are better suited to use on the "regionalized machines" of Europe (and the slightly different program mixes used there) than they are for my use.
Kaspersky has been in the news quite a bit for being the "discoverer" of several new threats, and technically I think I'd trust the product, although I'm not sure I'm smart enough to drive it.
If Steve Gibson sold an AV suite I might trust it enough to try it out, but I'm not sure he's not even more senile than I am by now. (If he sees that, it's a joke.)
It's pretty much like the barber who offered to "singe the hair instead of cutting it, so the juices won't run out and make you bald."
When the customer asked him to explain why the whiskers that he shaved every day were doin' better than what was on top that only got cut every week or so, the reply was -
"Obviously you're just not the kind of damned fool that story was made up for."
Pick who you want to believe, and then watch 'em 'till they prove it (or can't).