The Mudcat Café TM
Thread #120643 Message #2627643
Posted By: johnadams
09-May-09 - 08:15 AM
Thread Name: Marketing the EFDSS - Job going.
Subject: RE: Marketing the EFDSS - Job going.
I've always favoured the 'quiet' approach, where you get on with things and people will find you in their own time. It works well for Ryburn 3 Step.
Having said that, there's no shortage of information available in the public domain about what the EFDSS is up to. If you are a member it's fed to you via the magazine and if you're not, it's only a mouse click or a leaflet away. The Society can't make people look at their info but it's there. The events tend to come to the fore as there are lots of opportunities to refresh the information whereas you only get to talk about the longer term work when it starts or finishes - there are not the same opportunities.
With regard to the R3S (& EATMT) comparison, EFDSS is exactly parallel - leaflets, web site, emails, mail outs and get out to talk to people. The difference is possibly that R3S can't grow and EFDSS needs to. There are lots of non folk aware people out there who could benefit from EFDSS education projects and publishing, academic partnerships, etc. etc. A marketing director will need to identify and target the various groups, orchestrate the campaigns and open up new markets - not that I now have anything to do with this area of operations - I've moved on, although I'm still involved with an advisory committee and a couple of projects.