It could be argued that it is a complete waste of 32,000.
The siting of C#HOUSE,means that it could easily be perceived[and clearly is by some] as a london folksong and dance club.
The Marketing director has to over come this and persuade people that it is not,how will a Marketing Director overcome a Geographical location.
[But NW1 is a long, long way from EX34...]
It is also along way from Manchester, Newcastle and Teeside.
Perhaps the marketing director should focus on its convenience for Londoners,and promote that aspect of it.
Sure, what would I know I have only been a professional folk musician for 35 years,and am not an expert on marketing.http://www.dickmiles.com