The Mudcat Café TM
Thread #120643   Message #2628183
Posted By: Howard Jones
10-May-09 - 07:09 AM
Thread Name: Marketing the EFDSS - Job going.
Subject: RE: Marketing the EFDSS - Job going.
Folknacious, it's not a question of anti-London snobbery, its simply geography. The side of the EFDSS which gets most publicity is its events, which are all in London. As Johnny pointed out, its main activity is actually in publication, but this gets much less emphasis. My perception of the Society's activities is focussed on events which I can't get to. For that reason it doesn't seem very relevant to me.

Johnny mentions the Take 6 project, which looks fantastic, but the information about this on the website is hidden away under "Education", which is not a field I'm personally interested in so its not somewhere I'd look. Something like that should be trumpeted on the home page.

It needn't cost much to publicise these activities more widely. Getting support from outside the folk world is important, but it's folk enthusiasts who should be the backbone of the Society, yet I know hardly anyone who is a member.

The sooner they get a marketing director in place the better.