froots brief [as I understand it]is to cover roots music from around the world including England and the UK.It is not a magazine that is specifically UK FOLK CLUB /FESTIVAL MAGAZINE.
The Living Tradition is.
because Froots has a much wider brief,it is[imo] going to be more difficult for it to cover every grass roots band,from every country,it also has an economic constraint[this applies to all magazines]it needs advertising to help fund the magazine.
a lot of grass roots bands cannot afford to advertise in magazines such as froots,and so consequently dont get exposure,it is a chicken and egg situation.