I thought it might be worthwhile for the purposes of this thread to also see what the Museum says about itself.

Cut & Paste from MoBF webite:

AIMS & OBJECTIVES:

1
To draw greater public attention to the rich and continuing tradition of folklore as a vital
component in the social fabric and cultural identity of the British Isles.

2
To actively encourage the study of traditional customs and seasonal events as they presently
exist in the British Isles. This will focus on the way indigenous folk traditions are revived, altered
or adapted in a contemporary context.

3
To promote the production of educational materials; i.e. video films through an interactive
website based on contemporary fieldwork and to actively encourage screenings in schools,
historical societies, libraries, museums and international folk festivals and folklore exhibitions.

4
To ensure that materials bequested and collected are conserved for the future following
established museum guidelines.

5
To augment, continually update and improve the existing collections held by the
Museum of British Folklore.

6
To encourage gifts and bequests of suitable artifacts.

7
To encourage visitors to the museum and make the materials and artifacts available to
researchers, students etc, as well as loans to other institutions.

8
To accurately portray the history and rich tradition of folk practice throughout the ages.

9
To create employment.

10
To be responsible custodians of the Museum of British Folklore collection and archive.

11
To generate sufficient income in order to support the above objectives.