Build it and they will come doesn't work anymore.

"To engage people with their heritage?
To give people a greater understanding of their native seasonal customs"

Ppeople will only do these things if they want to, most are content to simply have a decent life, a roof over their heads, food in their mouths, and their summer hols by the sea.
the re are a number of regional museums dealing with the local history and heritage, one of them is the
Black Country Living Museum