I've licensed several pieces of folk for TV and film. My first album was used by a TV series called TRUE LIVES, it played on the Playboy Channel in Europe, UK and Ireland last year. I believe all the tracks they used, however were background, low profile pieces.

I licensed several piece to an independent documentary film, that played theaters and will play on PBS soon. That film was called BLOODY DAWN and some of the music is featured prominently. I am doing the whole sound track for their next film.

These are both small to moderate audiences compared to feature films, but I have an offer to produce the sound track for and am involved with preproduction work on a feature film for next year. This will be a mainstream, major release film if it goes and the working title is Lone Warrior. They want me to base the soundtrack for the film on my 2002 album and its title track, SOUL OF A WANDERER. Here's a clip to an instrumental of that song (with Brian McNeill's fiddle).

In all of these cases I did not seek out the agreements. I ran into two the producers or their colleagues at places I was playing (in Tucson AZ, Kansas City MO and Jackson LA respectively). I have tried contacting film producers I do not know, whose work looks like it would be a good fit for my music, but those contacts have never been fruitful for me.

I think like anything else, you depend upon luck to bring you the opportunites and just try to be ready when it does!