If it's the "putters" your talking about, a friend of mine started producing them about 8-10 years ago. They're really more of a novelty, because as a golf club, they suck. He is also one of the guys behind the "STOP" patches(along with Don Cherry) that are being sewn on the back of hockey sweaters(hard time calling them jerseys)to try and put an end to "checking from behind". He's also got about 5-6 guys that he represents, at the NHL level, as an agent and several Jr's.
I've even had to call him up on the carpet for threatening an on-ice-official once! It was kind of funny, because most thought he would get a kiss from me, when in fact, quite the opposite happened! He has been more than respectful ever since!