I have to agree about the celebrity thing. I get a small number of important 'news flash' text messages from the BBC to my mobile. Since only the important stuff is covered, there was nothing about the recent announcement of changes in approach to the swine fever flu in the UK, for example. But for some reason, MJ warranted two messages overnight.

(I was also suitably depressed some months ago when the BBC website showed that 'the most displayed pages at the moment from Africa' were about Jade Goody.)