I wasn't there myself as I was taking part in the Workshops concert. However 4 songs is probably at least 15 or 20 minutes into the event. It strikes me that's possibly a bit late to get around to the "talky bit". They should have got to the point a bit sooner. How many others lost interest besides Steve Harris?

It looks as if the organisers may have assumed too much knowledge on the part of the audience. However most people aren't on internet forums and may be blissfully unaware of the issues here. You can't rely on people picking up flyers, especially when they've gone to an event which is supposed to be launching a campaign. They'd expect to be told what it was about. When I saw it in the programme I was actually expecting there to be more talk than music.