clueless don, thanks for posting to this thread.

I recall reading the jingle you posted on one of the websites that I recently visited when I got (somewhat obsessed, I admit) about this Bosco, Bossky subject. I believe that I recall reading that that "Bosco loves his Bosco" was a jingle that was aired before the more famous "I love Bosco/it's rich and chocolately" jingle was produced and aired.

I know that there (still) is a brown teddy bear icon for the Bosco chocolate syrup label. For some reason he's usually depicted flying an old style airplane. I'm wondering if his name was "Bosco" .

And I'm wondering what-if anything- he Bosco syrup company felt about the contemporaneous Bosco cartoon character. It seems to me that if nothing else, the syrup and cartoon character having the same name helped with name recognition. But maybe it created some branding confusion.