The other thing they appeal to is peoples' egos. That's a big part of it and is the reason people in this country are so attached to the idea that we have the best everything and are the best everything in the world. I would say that ego is probably even more powerful of a lever than greed or selfishness, and equally powerful as fear.

We may be more intelligent than monkeys, but we still have our little reptilian brain buried inside of the rest of our brain. The reptilian brain has the ability to override the more sophisticated brain in quite a lot of people, apparently, especially when our fears and our egos are being targeted. And it helps to start the brainwashing when we are very young. That way, people have no frame of reference other than that created by the brainwashing, so they don't even know that there are other possible ways of seeing things. All they know is what they've been brainwashed to think.