"By being paid?

There are very few critics making even pin money for doing it, and it's one of the first posts to go when a paper starts shedding staff."

Yeah, I heard that the Independant now has shed majority of it's staff and now has something like 3 people manning its arts pages...

I have some scepticism however about whether money actually makes much difference. For instance, I think music criticism in the broadsheet newspapers is by and large terrible, and yet they pay 3 times what niche mags do.