There was an ad on TV a while back for Chevy trucks. I only saw it once, and then it was hopefully pulled off the air. Anyway, the ad features Howie Long, who is famous here in the States for being extremely manly. Very MANLY. He is pure testosterone. And, according to Howie, driving any truck not made by Chevy is gay. Extremely gay. He doesn't actually say that, but he hints very strongly that driving anything else is totally gay. And unless you want Howie Long sneering at you and making gay jokes about you behind your back, You'll buy a Chevy.