There are many innate characteristics that we have been able to overcome through various means. Technology is one of the things that has made this possible. Technology continues to assist humans in overcoming innate but destructive impulses. Enlightened self-interest is also helping humans in this regard. Because of mass communication, we can see more clearly now, as a society, the ways in which we harm ourselves by clinging to our tribal impulses. Behavioral psychologists are finding that enlightened self-interest is the most powerful of all of the motivators. When people are able to cut out the information middle-man, they are able to start forming their own perceptions of what is in their best interest, as opposed to having it dictated to them by authority figures as has been the case in the past. When people form their own conclusions about what is in their best interest, it is possible for them to see more clearly the ways in which they benefit from abandoning the tribal impulse, and enlightened self-interest motivates them to do so.