On Tuesday this week, mediamatters web site had an article on how much ad money the Beck program has lost since the boycott started. Losing at least 60 advertisers makes an impact, even if the viewers keep watching the program.

One comment to the article was interesting:

"I turned on Beck's radio program and beck was advertising for Goldline. So I Called them 1-866-465-3546.

I waited for an account executive to answer. I told him I heard about them from the beck program. He said that was great. Then I asked him if he knew beck has said President Obama hated white people. He played dumb and said he heard that but wasn't sure it was true. Anyway if you call.

1. Wait for to connected to new a account executive.
2. Be respectful, don't make an ass of yourself.
3. Thank him/her for listening to you. hang up"