I read the article. The new product is a combination of Vegemite and cream cheese. It might be good, I dunno.
Australians aren't objecting to the product, they're objecting to the name, and I don't blame them a bit. "iSnack 2.0" sounds like the goop that Dave and Frank dug out of the compartments in their aluminum trays in the movie "2001: A Space Odyssey."