As a U. S. WW2 vet, I suppose I qualify- but how does this outfit differ from AARP and all of the other purveyors of insurance, mutual funds and services that limit the customer base to a particular group?

Looks like just another gimmick variation. No thanks.

My insurance with Massachusetts Mutual has been with them so long that my dividend checks have been larger than the payments for many years. I still have my veterans insurance from Uncle Sam, also pays out dividends greater than the payments.
What with both U. S. and Canadian OAS, these are nice little additions to pension.