Oil sands are on stream. Note production-price differential, posted above; National Energy Board Canada figures.
Oil producers are talking about $80/bbl to make money, but they are doing OK at much less.
Of course new sands developments such as two now in the works cost a lot in initial development; profits are low to nil for the first couple of years.

Current oil sands production is 1.3 million bbl/day, expected to reach 3 million plus in 2018.
Alberta government figures: http://www.energy.alberta.ca/OurBusiness/oilsands.asp