Well of course men use moisturizer if they need it. I live in freezing temps 4 to 5 months of the year and the RH gets very low because of the cold. Dry and sometimes cracked skin affects most everyone. So, after I became a free man again about ten years ago, I had to get some. But I only have one. It's still at least 3/4 full. 850ml on sale for $7. Must be the grease, WD40...