The Mudcat Café TM
Thread #125981 Message #2794651
Posted By: Howard Jones
22-Dec-09 - 07:13 PM
Thread Name: The Internet & clubs/artists/audiences
Subject: RE: The Internet & clubs/artists/audiences
I don't think it's surprising that artists make better use of websites than some clubs. For an artist, a website is an essential marketing tool for their business, and it is worth them investing both time and money in making it as good as possible. Whilst a club is also a business, the reality is that most are run on a part-time basis, by enthusiasts, with limited resources which they wish to use as far as possible for booking guests. Unless they have some website design skills, or can get a knowledgeable club member to do it on the cheap, they are going to make do with whatever can be lashed up with some simple website software package.
Neither is it entirely surprising, even in this day and age, that some people are still reluctant to engage with computers and the internet. This is a mistake, because it offers unparalleled opportunities to communicate. It's ideal for musicians, because it offers the opportunity to post examples of the music as well as a list of gigs.