The Mudcat Café TM
Thread #125981   Message #2794997
Posted By: Howard Jones
23-Dec-09 - 10:43 AM
Thread Name: The Internet & clubs/artists/audiences
Subject: RE: The Internet & clubs/artists/audiences
George, my point was that for a professional (full- or part-time) marketing is an essential investment which will pay for itself. An effective and well-designed website is a must. If you do not have the necessary IT skills then I assume the costs of website development could be offset against tax.

A club on the other hand, whilst it should also be promoting itself is subject to rather different financial constraints. If the organisers do not have the skills themselves or cannot find them within the club, then to pay for a decent website will cost money which could they would prefer to spend on a guest, with no assurance that it will generate an audience. This is why, I suspect, so many club websites are poorly designed.