The go compare advert is probably the most annoying advert in the history of commercial TV. It has convinced me to do two things- (i) never to visit their website no mater what they may be selling and (ii) If I feel inclined to watch something on a commercial channel, record it first, that way I can skip all the adverts. (Incidentally - on a Panasonic hard disk recorder - one press of the appropriate button skips from the end of one part to the beginning of another missing out the adverts.)
Ray