As I understand it, if it is marked as being at a price it's illegal if they don't let you have it at that price, even if it was a mistake. In the UK anyway.

Nice to believe but not true I'm afraid. The fallacy stems from a misunderstanding of the law or torts or contracts. Once you have offer, consideration and acceptance, whether verbal or written, you do have a legal contract. The theory that the price tag was the offer and you taking it to the till was acceptance, consideration is the money paid in this case, was tested and has been rejected on a number of occasions - All of which escape me at the moment:-( What I can remember however is that the price tag was declared to be merely an invitation to trade and does not constitute part of the contract.

Well, that was true in the 1970's when I did a module on business law as part of my Business Studies course anyway. Maybe a resident solicitor can confirm if it is still valid? Richard?

Cheers

DeG