Glad I got here AFTER crazy woman because that was along the lines of what I was going to say. I'd add only one other instruction along with "hide the foil."
If you can come up with some wacky-ass idea that has just a tiny germ of truth in it, develop it into a mystique. Then give out only the high points of your bullshit story, add that it is an old "family secret," and suggest that anymore will never pass your lips. With this tidbit going for you, you can serve up some of the worst crap in the world to rave reviews. Doesn't always work, but if you crank out a loser brisket (or barbeque or whatever) and you add this story in BEFORE serving, you can sometimes pass off dog turds for bratwurst.