It just an evolution in the vernacular, probably from teenspeak, and I would guess it was an effort to avoid the clichŽd sentiment "I love..." which has been so overused as to take on overtones of sheer hypocrisy. It sounds a bit more dynamic and "of the moment". and stands in distinction to the insincerity of "I love...", at least originally. It is probably worn into its own clichŽd rut by now, though.


A