During the Summer Olympics, NBC made it clear, early and often, that events were being shown on "the NBC family of networks" (i.e. several cable outlsets in addition to the main network).
Not a word about such additional coverage this time around for the admittedly smaller Winter Games. I accidentally stumbled upon Snowboard Halfpipe coverage on Universal HD (one of the aforementioned "family"). Makes me wonder if other events might be found on MSNBC, CNBC, Bravo, Telemundo.
When events from Beijing were being aired on all those different networks, I could almost always find something to my peculiar tastes at any given moment...