Yup, I went round in 2005, and was somewhat disappointed at the degree of 'industrialisation' of the factory.
I suppose we have this sub-conscious image of a little old luthier, hand crafting one's beloved Martin, so it's a shock to see a factory, albeit not too big.
Funny though, since I bought my Apollo, the Martin hardly ever gets played now. Now the Apollo is a traditional, hand made guitar, and beautifully so.