I'm with Will on this - I've never been a Martin fan in over 40 years of playing but I started playing one to kill time in a music shop while my mate was being served. I hadn't looked at the make and was amazed to find it was a £950 Martin. I tried all the other highly expensive ones and they weren't a patch on the "cheapo" (relatively), which I bought on the spot.
I have an old Guild I love and a nice Taylor, but the Martin is fast becoming a firm favourite.
It's interesting to note that, contrary to what Will says re Torres, Taylor made a guitar out of an old pallet and a fence post, which they toured. THEY said it was the construction that mattered......
This debate will roll on and on!