I had a similar experience to Sophocleese when I walked into a Wisconsin K-Mart or Wal-Mart, I'm not sure which, and saw the huge Martha Stewart bedding display. However, I got a huge laugh out of the package of pillowcases: there on the label was a smiling picture of Martha, with the adjoining description ONE STANDARD SHAM. Made perfect sense to me. Margaret PS. Hey, CamiSu, where are your sheep?! My museum's always looking for a couple of fleece to wash and spin!